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THE GREEN CONCERTS


BIG NAMES FOR A BIGGER CAUSE

Agency: BBDO
Design Director/CD: Paul Huggett
Senior Designer: Dac Austin/Jeff Oehmen

Piedmont Park wanted to call attention to the new expansion of the park. We suggested they throw a party. And what is a party with out music.

Creating not just a venue but rather a movement to be part of something bigger and better than just another concert. We developed all the signage, the materials and helped develop the idea behind the Green Concert series that still runs today.

The concert promotes being green so there isn’t parking, but rather walking, taking trains and even biking are the ways people come to see these shows.

We since developed the same venue for Paul McCartney and The Eagles.

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