McGladrey Caddie for Love
PGA TOUR CAMPAIGN OF THE YEAR 2012
Creative Director: Jason Black
ACD: Gregg O’Neill
AD: Jeff Oehmen
Copywriter: Gary Bostwick, Tim Roan
THE ASK: Create a compelling TV campaign to drive awareness of the McGladrey brand.
THE SOLUTION: Created a nationwide online contest to find Davis Love III a caddie. We used the TV campaign to promote the contest as well as drive to site.
THE RESULTS: McGladrey had hopes to receive at least 200 entrants. By the end of the contest there were 5,000 registrants for the sweepstakes and over 1,900 vying to be Davis’ caddie. The unique hits and traffic to the McGladrey site were off the charts.
The contest blew up quick and not only with contestants, but also with the Golf Channel and PGA Golfers as well.