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HP Tradeshow Booth



TAKING HP FROM THE DIGITAL TO THE PHYSICAL

Agency: BBDO
Design Director/CD: Paul Huggett
Senior Designer/AD: Jeff Oehmen

HP wanted to do a trade show booth to showcase the capabilities of their printers.

We gave them a mid century home and interactive space that was all printed on HP printers. From energy drink cans, to walls, chairs, table tops and yes, pillows.

The tables were filled with case study books with QR codes. We had a foursquare check-in contest and even had a fridge filled with energy drinks that they couldn’t keep in stock.

They wanted a booth and instead they ended up with a space that people not just came by to see, but rather hung out in all day. Now that’s a booth.

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